When we think about music, the first word that comes to our mind is “heaven”. Yes, Music has the power to take us to a restful and peaceful place away from the hustle and bustle of daily life. To truly enjoy music, we need quality audio equipment that gives us stability, range, and premium experience. When we want to listen to our favorite songs, podcasts, audiobooks, or games then we need audio equipment that can provide crisp, clear, and powerful sound.
The Growth in Audio Products
India is one of the largest markets for audio equipment in the world. According to a report by Mordor Intelligence, the Indian wireless speaker market is expected to grow from $271.32 million in 2023 to $709.56 million in 2028. Similarly, according to Statista, Speaker Market revenue in India will reach $1.946 billion in 2023 and is expected to grow at 5.54% annually (CAGR 2023-2028).
The audio industry in India has huge potential with a wide range of audio products across different Segments, preferences, and budgets for the customers. However, not all brands are the same in terms of performance, functionality, and design. Therefore it is important to choose the best audio brand that suits your needs and expectations.
In this article, we are going to see the top audio brands in India that are known for their astonishing sound quality, cutting-edge features, and cozy designs. Whether you’re an intense music lover, a gaming enthusiast, or a movie lover, these top-tier sound brands have got you covered.
Top 11 Audio Brands in India
1. BOAT: The Indian Audio Powerhouse
Boat’s journey began in 2016 when visionary business entrepreneurs Aman Gupta and Sameer Mehta joined forces to bring their passion for music and technology to life. With a deep understanding of the Indian consumer’s needs and aspirations, they set out on a mission to democratize high-quality audio experiences. That’s why they stand tall as a pioneer of innovation, affordability, and style to capture the hearts of music enthusiasts across India.
boAt offers a variety of headphones, earphones, speakers, soundbars, and accessories with features such as wireless connectivity, voice assistants, noise cancellation, water resistance, and long battery life.
Popular Products from boAt
1. boAt Rockerz 255 Pro+ wireless earphones
2. boAt Airdopes 441 TWS earbuds
3. boAt Stone 1200 Bluetooth speaker
4. boAt Aavante Bar 4000DA soundbar
boAT Market Share
BOAT has experienced phenomenal growth in recent years, maintaining its position as India’s leading audio brand with a market share of 25%. This success is due to boAt’s affordable prices, beautiful designs, and many accessories. BoAt’s market share has increased from 25.1% in 2022 to 26.2% in the first quarter of 2023 driven by strong demand for its wireless earphones and headphones.
boAT Future Plans
Going forward, boAt aims to dominate the Indian audio market by launching its connected ecosystem called boAt Labs in 2023. With its well-known loyal customers and strong products focused on innovation, boAt is expected to maintain its leading position in the Indian audio market. The company aims to capture 50% of the market share by 2025.
- Affordable prices
- Trendy designs
- Strong bass performance
- Durability concerns for some products
2. Sony: A Pioneer in Audio Excellence
Sony is a Japanese multinational electronics company founded in 1946 by Masaru Ibuka and Akio Morita. Sony is one of the world’s most respected and trusted brands, offering a wide range of quality and innovative audio products such as headphones, earphones, speakers, soundbars, home theater systems, and Walkman players. Sony is known for its technologies such as Noise Cancellation, High-Resolution Audio, 360 Realistic Sound, and LDAC as well as its Crisp and Balanced Sound, Premium build, and smart features.
Best Selling Products From Sony
- Sony WH-1000XM4 wireless headphones
- Sony WF-1000XM4 TWS earbuds
- Sony SRS-XB43 EXTRA BASS wireless speaker
- Sony HT-Z9F Dolby Atmos soundbar
Sony Market share
Sony ranks second among the audio brands in India, holding 13.8% of the market in the first quarter of 2023. This is a slight drop from 14.2% in the previous year. The brand faces tough competition especially from rivals like boAt in the wireless earphones segment. However, Sony still has a strong fan base for its excellent sound quality, elegant design, and creative features.
Sony Future plans
Sony is working on product innovation and expansion to attract more Indian consumers. The aim is to improve brand image and loyalty in this process. Sony expects its market share in the Indian audio industry to rise to 25% by 2025. The company is relying on its reputation for sound quality and innovations.
- High-quality Audio
- Cutting-edge technology
- Wide range of products
- Premium pricing
3. Bose: Masters of Noise Cancellation
Bose, founded in 1964 by Amar Bose, is a prestigious American privately held consumer electronics Company. The company is well-known for its extensive line of high-quality audio equipment which includes headphones, earphones, speakers, soundbars, and home theater systems. Bose is known for its noise cancellation technology which blocks out unwanted sounds and enhances the listening experience. Bose has also developed other technologies such as QuietComfort, SoundLink, SoundSport, and SoundTouch.
Popular products from Bose
- Bose QuietComfort 45 headphones
- Bose QuietComfort TWS earbuds
- Bose SoundLink Revolve II Bluetooth speaker
- Bose Smart Soundbar 900
Bose Market Share
Bose’s market share in India remains stable at 10.3% in 2022 and 10.5% in the first quarter of 2023. The brand faces challenges in India due to high costs, low brand awareness, and limited distribution. Bose also lags behind its competitors in offering wireless and smart devices.
However, Bose is taking steps to address these issues including launching new premium products, increasing its online and offline presence, and joining with local retailers to reach more customers in India.
Bose Future Plans
Looking ahead, Bose with a 14% market share will continue to advance in noise cancellation technology and create products for specific needs. Personalized noise cancellation profiles are an upcoming trend that Bose can capitalize on. With these efforts, Bose is expected to capture a 20% market share in India by 2025.
- Superior noise-cancellation
- Premium build quality
- Excellent sound clarity
- High cost
- Limited product range compared to competitors
4. JBL: Vibrant Audio for Every Lifestyle
JBL is an American audio equipment company founded in 1946 by James B. JBL is one of the world’s best-known and most trusted audio brands, offering a wide range of affordable and stylish products such as headphones, earphones, speakers, and sound bars. JBL is a product known for its vibrant, dynamic sound with deep bass and crisp treble. JBL also introduced other features like JBL Connect, JBL PartyBoost, and JBL Quantum.
Best-selling products from JBL
- JBL Tune 750 BTNC wireless headphones
- JBL Flip 5 wireless speaker
- JBL Cinema SB160 soundbar
JBL New and Innovative Products
- JBL Quantum gaming headphones
- JBL PartyBox portable speakers
- JBL Live Pro 2 TWS earbuds
JBL Market Share
JBL has seen steady growth in the Indian Audio Market with a 12% share in the overall audio segment. It also maintains a strong presence in the offline channels with over 350 service centers across the country.
JBL Future Plans
Looking ahead, JBL aims to increase its presence in the Indian audio market in 2023 and beyond by satisfying the diverse needs and preferences of consumers. JBL also plans to enter new markets and lifestyle products by incorporating fitness tracking features into audio devices. JBL is creating sweatproof and waterproof technologies to target a 15% market share by 2025.
- Wide variety of products
- Good sound quality
- Colorful and rugged designs
- Inconsistent audio performance across the range
5. Sennheiser: Embracing Audio Precision
Sennheiser is a German Audio company founded in 1945 by Fritz Sennheiser. Sennheiser is a trusted and respected audio brand in the world with a variety of high-quality and professional audio products. Sennheiser is famous for its clear and detailed sound, premium build, and innovative features. Sennheiser has also created other technologies such as Momentum, CX, HD, and IE.
Sennheiser has a range of products such as headphones, earphones, speakers, soundbars, and microphones with features such as wireless connectivity, voice assistants, noise cancellation, water resistance, and long battery life.
Popular Products From Sennheiser
- Sennheiser HD 450 BT wireless headphones
- Sennheiser Momentum True wireless earbuds
- Sennheiser Ambeo Soundbar
- Sennheiser E835 microphone
Sennheiser Market Share
Sennheiser’s market share in India grew slightly from 8.7% in 2022 to 8.9% in the first quarter of 2023. This growth was driven by high demand for the company’s premium headphones.
Sennheiser Future Plans
The company has been introducing new products with better designs and features and increasing its online presence and retail partnerships With its high-end audiophile products. Sennheiser is expected to keep expanding its market share in India. The company will attain 10% market share by 2025 depending on its expertise and reputation for quality audio equipment.
- Excellent sound quality
- Durable build
- Professional-grade products
- Higher price point
- Less focus on aesthetics
6. Skullcandy: Stylish Statements in Sound
Skullcandy is an American audio equipment company, founded in 2003 by Rick Alden. Skullcandy is one of the most trendy audio brands in the world, offering a wide range of colorful and stylish audio products, such as headphones, earphones, speakers, and accessories. Skullcandy is known for its bass-heavy and fun sound, with a variety of features and modes. Skullcandy has also introduced other technologies such as Crusher, Indy, Push, and Hesh.
Skullcandy is known for its bass-heavy and energetic sound, funky and flashy design, and affordable price.
Best-selling Products from Skullcandy
- Skullcandy Crusher Evo wireless headphones
- Skullcandy Indy Evo wireless earbuds
- Skullcandy Barricade Mini wireless speaker
Skullcandy Market Share
Skullcandy has been steadily growing its presence in the Indian audio market, with revenues of INR 2.4 billion in FY 2021, capturing an 8% market share. The company focuses on youth and fashion-conscious consumers through its wireless headphones featuring unique designs and colors.
Skullcandy Future Plans
Skullcandy plans to continue this growth momentum in 2022 and 2023 by launching new products like the Crusher Evo wireless headphones and Spoke true wireless earbuds, which incorporate the latest audio technologies and customizable, social integrations that are current market trends. The company aims to enhance its offline presence, customer service, and support as it caters to the diverse preferences of Indian consumers. With these strategies, Skullcandy is poised to continue increasing its market share in the high-growth Indian audio market in the upcoming years.
- Fashion-forward designs
- Fun sound signature
- Build quality varies
- Bass can be overpowering for some
7. Apple: The Seamless Audio Ecosystem
Apple is an American multinational technology company, founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple is one of the most influential and valuable audio brands in the world, offering a wide range of premium and innovative audio products, such as AirPods, HomePod, Beats, and iPods.
Apple is known for its seamless audio ecosystem, which integrates its audio products with its software and hardware, such as iOS, macOS, watchOS, and Apple TV. Apple has also developed other technologies, such as Siri, AirPlay, Spatial Audio, and H1 chip. Apple is known for its crisp and balanced sound, sleek and minimalist design, and seamless integration with its devices and services.
Popular products from Apple
- Apple AirPods Pro TWS earbuds
- Apple AirPods Max wireless noise-canceling headphones
- Apple HomePod Mini smart speaker
- Apple Beats Studio Buds TWS earbuds
Apple Market Share
Apple, the seventh-largest audio brand in India with a 5% market share, aims to strengthen its audio ecosystem by launching new products featuring advanced technologies. Recently unveiled items like the AirPods 3, HomePod smart speaker, and Beats Fit Pro earbuds indicate a strategic focus on integrating audio, fitness tracking, and augmented reality.
Apple Future Plans
Apple plans to launch new products, such as the AirPods 3 and HomePod 2 in the pipeline, Apple plans to boost its online and offline presence, improve customer engagement, and refine after-sales service. The company has set its sights on capturing 10% of the market share by tightening its audio product ecosystem and capitalizing on emerging trends like AR audio.
- Seamless integration with Apple products
- Innovative features like spatial audio
- Sleek design
- Limited compatibility with non-Apple devices
- Premium price
8. Yamaha: A Legacy of Audio Innovation
Yamaha is a Japanese multinational corporation, founded in 1887 by Torakusu Yamaha. Yamaha is one of the most respected and trusted audio brands in the world, offering a wide range of high-quality and professional audio products, such as headphones, earphones, speakers, soundbars, home theater systems, and musical instruments.
Yamaha is known for its audio innovation, with a history of creating and improving sound technologies, such as Dolby Atmos, DTS:X, MusicCast, and YPAO. Yamaha is known for its natural and realistic sound, durable and classic design, and rich features.
Best-selling products from Yamaha
- Yamaha YH-E700A wireless noise-canceling headphones
- Yamaha TW-E3A wireless earbuds
- Yamaha YAS-209 soundbar
Yamaha Market Share
Yamaha is the eighth-largest audio brand in India, commanding a 6% market share in 2023. The company generated INR 3.2 billion in revenue last year, performing well on the back of its strong brand reputation for high-quality audio products. Yamaha has been expanding its distribution network online and offline while launching new feature-rich products like the YH-L700A wireless headphones and SR-C20A soundbar.
Yamaha Future Plans
Looking ahead, Yamaha aims to increase its market share to 8% by 2025. The company plans to pioneer object-based audio innovations and haptic feedback technologies to expand into home theater and commercial audio. Yamaha will continue enhancing its online and offline presence, customer service, and product portfolio to drive growth in the promising Indian market.
- High-quality instruments and audio equipment
- Trusted brand with a long history
- Can be expensive
- More focused on professional equipment
9. Panasonic: Engineering Audio Excellence
Panasonic is a Japanese electronics company that was founded in 1918 by Konosuke Matsushita, a light bulb socket manufacturer. Panasonic is one of the leading producers of consumer and industrial electronics, with a wide range of products and solutions. Panasonic’s audio products include headphones, earphones, speakers, soundbars, home cinema systems, and professional audio equipment.
Panasonic’s audio products are designed to deliver realistic, balanced, and immersive sound, with features such as Technics, Bluetooth, and voice control. Panasonic is known for its clear and powerful sound, sturdy and ergonomic design, and smart features.
Best-selling products from Panasonic
- Panasonic RZ-S500W wireless noise-canceling earbuds
- Panasonic SC-NA07 wireless speaker
3.Panasonic SC-HTB01 gaming soundbar
Panasonic Market Share
Panasonic is the ninth-largest audio brand in India, with a current market share of over 4% which it aims to grow to 5% by 2025. As a reliable and trusted brand in the audio industry known for engineering excellence and durability, Panasonic has a 2.8% share in the Indian headphones and earphones market as of Q1 2023. It is a leader in the mid-range and value segments with products like the RP-HD605N, RP-HF410B, and RP-HJE125.
Panasonic Future plans
Looking ahead, Panasonic plans to continue growing in the Indian audio market in 2022 and 2023 by catering to diverse consumer needs and preferences. Key focus areas include launching more wireless, noise-reducing, and voice-controlled products like the RZ-S500W and RZ-S300W. Leveraging its expertise in battery and power management, Panasonic aims to offer audio products with long-lasting performance and fast charging.
- Reliable performance
- Good value for money
- Less prominent in the high-end market
10. Philips: Harmonizing Quality and Affordability
Philips is a Dutch multinational company that was founded in 1891 by Gerard Philips, a light bulb maker. Philips is a leading provider of health technology and personal care products, with a focus on improving people’s lives. Philips’ audio products are designed to deliver premium sound quality, comfort, and convenience, with features such as Bluetooth, noise cancellation, and smart control. Philips is known for its decent and balanced sound, simple and elegant design, and budget-friendly price.
Best-selling products from Philips
- Philips TAT1215BK wireless earbuds
2. Philips SHB2515 wireless headphones
3. Philips BT7900B Bluetooth speaker
3. Philips HTL3320 soundbar
Philips Market Share
Philips has been performing well in the Indian market with a 4% Market share in India. The brand has been expanding its distribution network, both online and offline, and launching new products with attractive features and designs to cater to the diverse needs and preferences of Indian consumers.
Philips Future Plans
Personalized hearing aids are an upcoming audio application that Philips is focusing on. With its continued growth strategies and focus on innovation, Philips is expected to grow its market share to 6% in the future and maintain its strong performance in the Indian audio market in 2023 and upcoming years as well.
- Wide range of products
- Sound quality may not match premium brands
11. JBL Professional: The Professional’s Choice
JBL Professional is an American audio brand that was founded in 1946 by James B. Lansing, a legendary speaker designer. JBL Professional is a division of Harman International, a subsidiary of Samsung Electronics, that specializes in professional audio products and solutions. JBL Professional’s audio products include studio monitors, portable PA systems, installed sound systems, cinema sound systems, tour sound systems, and broadcast sound systems.
JBL Professional’s audio products are designed to deliver accurate, powerful, and consistent sound, with features such as JBL Connect, JBL EON, and JBL VTX. JBL Professional is known for its accurate and detailed sound, robust and reliable design, and advanced features.
Popular products from JBL Professional
- JBL Professional 306P MKII studio monitor
- JBL Professional EON ONE Compact portable PA system
- JBL Professional AKG K371-BT wireless headphones
- JBL Professional AKG Lyra USB microphone
JBl Market Share
JBL Professional is a leading and respected brand in the audio industry, known for its professional sound, performance, and innovation. With a 12.2% market share in India’s professional audio space as of 2023, JBL Pro continues to be the leader in this domain.
JBL Future plans
The brand plans to maintain this leadership position by leveraging emerging technologies like AI and immersive augmented/virtual reality. JBL Pro will keep bringing to market advanced audio processing tools and groundbreaking listening experiences. Beyond tech innovation, JBL Pro is also expanding its distribution network online and offline. It continues to launch products with attractive, modern designs to cater to diverse consumer preferences in India. With its focus on cutting-edge R&D and understanding Indian consumers’ needs.
- High-quality professional audio equipment
- Trusted by musicians and sound engineers
- Not as widely known among casual consumers
The audio market in India is booming with plenty of options for every type of listener. Whether you are looking for a wireless speaker that can fill your room with sound, a noise-canceling headphone that can block out the world, or a soundbar that can enhance your TV viewing experience, you can find the right audio companion from the top 11 audio brands in India.
These audio brands have been delivering some of the most amazing and innovative audio products in the world, with different features, designs, and prices to suit your needs and preferences. You can compare and contrast the various audio products from these brands and choose the one that best fits your lifestyle and budget.
We hope this article has helped you to get a better understanding of the top 11 audio brands in India and their best-selling products. If you have any queries or feedback, please feel free to leave a comment below.
Frequently Asked Questions
1. Which brand offers the best noise cancellation?
Bose is renowned for its noise-cancellation technology.
2. Are there affordable options with good sound quality?
Yes, Brands like boAt and Philips offer good sound quality at more affordable prices.
3. Which brand should I choose for professional audio?
Sennheiser and JBL Professional are excellent choices for professional-grade audio equipment.