SpyFu Review with Pros and Cons 2021

SpyFu Review

What is SpyFu?

SpyFu, which was founded in the year 2005, is a competitive tool for SEO (Search Engine Optimisation) and PPC (pay-per-click). It helps you in tracking your competitors’ performance and helps you in directing a strategy of yourself. It helps you in finding the keywords that your competitors use and improves SEM and SEO strategies based on those.


It also helps in an in-depth tool for domain and keyword analysis. It is a great tool for small businesses, who want to focus on those core metrics that will get them onto page one of Google.


It is also very helpful for bigger brands who want a snapshot of their competitors/rival’s activities. All the historical data are available with SpyFu which acts as a real bonus in this regard.


What are the Features of SpyFu?

features of spyfu

There are many features of SpyFu that make it different from its competitors. Let’s look at some of the features of SpyFu: 

1. SEO-Competitor Analysis:

This feature will help you to find and analyze the SEO insights of any domain name available. Other platforms will only show about the rank gains and losses, this SEO Research section prepares you for a content action plan.


2. SEO Keyword Research:

SpyFu will help you find out new keywords that will deliver valuable traffic. You can challenge your competitor’s SEO Strategy with the help of their keywords.


3. Google Ads Competitors:

Google Ads is a place where you need to have a good strategy. SpyFu will give you insights into the ads which your competitors have been using for years. It will help you maintain a strategy better than your competitors.


4. PPC Keyword Research:

It helps you with the site’s PPC keywords for direct answers about what to add to your campaign. It helps you with ideas and estimates costs for the keywords you’ve been missing.


5. Backlink checker:

You cannot aim to rank for keywords if you aren’t focused on the backlinks. Backlinks are the major element for high-rank keywords. SpyFu helps you to focus on targeting high-quality links that will help you rank.


6. Domain Overview:

As you already know, SpyFu provides you all the insights about your competitors. It will help you to gauge a company’s online strengths and weaknesses which will help you choose your course of action. You can find their latest wins and losses, learn how far back their ad and content history reaches, and also Compare their SEO and PPC strengths to understand their focus.


What are the Prices of SpyFu?

prices of spyfu

The cheapest SpyFu package compares well with the low-level options available in similar SEO software solutions. The basic plan is $39/month, and, as the SpyFu website clearly states, it provides unrestricted access to search data. At the professional level, it costs $79 a month, and users can access more reporting options and the SpyFu API.


The most expensive package, Team plan at $299/ month, provides up to five users to log in, and the number of keywords that users can crawl has increased significantly. There are also significant discounts for users who enroll in the annual plan.


What are the Pros and Cons of SpyFu?

spyfu review with pros and cons


  1. One of the important and unique features of SpyFu is that you can easily track your competitor’s keywords and it’s an excellent prospecting tool for the upcoming generation.
  2. It helps you in finding new and promising keywords which will deliver valuable traffic.



  1. It can be expensive for smaller companies that just started.
  2. Navigation within the site is sometimes difficult at first, which makes it hard to efficiently complete what you’re trying to do.


SpyFu Competitors:

Well, these days competition is everywhere. SpyFu too has a lot of competitors which sometimes gives a hard time to this company through its performance. Let’s check out a few main competitors:


1. SEMRush:


Well, SpyFu’s main competitor in the market is SEMRush. There are still a lot of people who prefer SEMRush over SpyFu. According to some reviews, SEMRush is better at meeting requirements than SpyFu.


2. Similarweb Digital Intelligence:

Another competitor of SpyFu, a platform that helps business leaders, analysts, and marketers easily discover the best opportunities, identify potential threats, and make business-critical decisions to grow website traffic and revenue.


3. SE Ranking:

SE Ranking is an all-included SEO software that offers all SEO tools needed to complete online marketing projects.


Well, if you are a small company and want to make a good strategy to beat your competitors, SpyFu is made for you. Not only small companies, big companies too could use this tool to know the insights of their competitor’s keywords. It will help you to strategize better.


We hope this Spyfu Review is really helpful to you & what are you waiting for? Go and explore SpyFu!


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